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Strategic Marketing Measurements

Collaborated with Maddison Stevens to analyze data in IBM SPSS Statistics to evaluate Costco’s customer base’s performance by attributes such as, commitment and behavior trends.

Click on the link below to download the full report including graphs and recommendations. 

Costco Relationship Report

The project was a part of BUS419 – Strategic Marketing Measurements. Cal Poly describes the class as following, “Development of skills to gather, analyze, and report information critical for marketing decision making. Focus on primary data collection and analytical techniques (e.g. experimental design, descriptive statistics, cross-tabulation, ANOVA, and regression). Other methods may include data mining, GIS, and customer relationship management (CRM).”

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Download Report