Listening to
the Customer
Performed observations, interviews, surveys, and focus groups to gain insights into Austin Hope’s Troublemaker wine’s customer base. Developed branding, brand image, and social media strategy.
Collaborators: Sandra Dejin, Jack Kuzma, Spencer Edelman, Jaycob Jauregui, Katie Grey, Corinne Cooper, Jessica Edwards, Brandon Emba.
Click the link below to download the full report, including graphs and recommendations.
The project was a part of BUS418 – Strategic Marketing Measurements. Cal Poly describes the class as following, “Discovery and development of customer insights based on a project-oriented introduction to the research process. Development of research questions. Design and apply multiple research methods (e.g., secondary, observation, interview, focus group, survey research). Exploratory and confirmatory approaches leading to the analysis, interpretation, and presentation of results.”
