PORTFOLIO
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Strategic Marketing Measurement
FOCUS ON PRIMARY DATA COLLECTION AND ANALYTICAL TECHNIQUES (E.G. EXPERIMENTAL DESIGN, DESCRIPTIVE STATISTICS, CROSS-TABULATION, ANOVA, AND REGRESSION).
Digital Marketing Measurements
& Management
ANALYSIS OF CUSTOMER INFORMATION USING A BROAD RANGE OF TOOLS AND TECHNIQUES. APPLICATION OF ANALYTIC FINDINGS TO MARKETING DECISION-MAKING
Listening to the Consumer
DISCOVERY AND DEVELOPMENT OF BRANDING BASED OF CUSTOMER INSIGHTS FOR AUSTIN HOPE WINERY
Marketing Strategy
MARKETING CRITIQUE OF VARIOUS BRANDS AND BRAND AUDIT OF FIRESTONE WALKER BREWERY