• Performed brand audit on Firestone Walker Brewery. Collaborators: Sandra Dejin, Sara Johnsen, Tommy LaVine
• Analyzed Pepsi’s 2020 TV campaign and KENZZi’s 2020 social media campaign based on media channels, promotions, primary, and secondary message

The project was a part of BUS455 – Marketing Strategy. Cal Poly describes the class as following, “Integration of key marketing concepts using tools such as computer simulations, readings, and/or case studies. Development and implementation of strategic and tactical decisions for companies and brands.“